Highlights
- Highly flexible data architecture with custom objects and attributes
- Real-time collaboration with shared records, joint notes, and synced tasks
- Automatic data enrichment for contact and company profiles
- Built-in call intelligence for recording and analysing meetings
- Email and calendar integrated into a unified interface
Key Features
- Custom objects and attributes
- Workflow automation with credits system
- Email sync and calendar scheduling
- Contact and company enrichment
- Native call recording and transcription
- API and integrations
- Team collaboration with live updates
vs HubSpot
- More flexible data model, HubSpot is more rigid but feature-rich
- Cleaner, more modern UI
- Better suited for teams that need custom data structures
- HubSpot has a larger ecosystem and more marketing tools
vs Folk
- More powerful for complex sales processes
- Folk is simpler and more relationship-focused
- Attio has stronger automation capabilities
- Folk is cheaper at entry level
